Justin Aziz

AOL

AOL Running Club CollectionCreative Direction / Graphic Design / Product Design

An end-to-end collection built around AOL's visual history, translating familiar brand codes into a cohesive system of apparel, accessories, and lifestyle products.

I led the collection from initial concept through final execution, creating bespoke graphics and products while directing its visual language, color, material expression, and overall look and feel at every level.

Front and back views of a navy AOL Running Club T-shirt with colorful runner graphics. Cream crewneck sweatshirt covered with an all-over pattern of archival blue AOL and America Online logos. White T-shirt featuring bold black AOL lettering, a sequence of yellow runner icons, and a checkerboard stripe. Washed black crewneck sweatshirt with a small yellow globe-and-runner emblem on the chest. Mustard corduroy cap embroidered with a black-and-yellow AOL runner patch and AOL wordmark. Yellow tote bag printed with an oversized black AOL runner and finished with black AOL webbing handles. Four overlapping archival America Online software discs with colorful period graphics. Notepad designed as a dimensional AOL instant-messaging window with retro interface controls. Tufted black-and-yellow rug shaped like the AOL runner character. Pair of keychains featuring an America Online logo and a dimensional yellow AOL runner character. Yellow reusable bottle printed with a black AOL globe-and-runner lockup. White ceramic mug printed with a teal, navy, and yellow AOL globe-and-runner graphic.
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