Justin Aziz

Paris Baguette

Holiday 2025 Merchandise CollectionCreative Direction / Graphic Design / Product Design

A Holiday 2025 merchandise collection for Paris Baguette, extending the bakery's identity into a warm seasonal world of apparel, accessories, drinkware, fragrance, and soft goods.

I developed the collection from beginning to end, shaping the concept, graphic language, product assortment, and final visual direction. Bespoke pieces translate familiar bakery cues, signature navy, and playful gifting details into a cohesive lifestyle collection.

Two people modeling a navy Baguette About It hoodie and a cream Dough Not Disturb graphic T-shirt. Close-up of a cream crewneck with a navy embroidered croissant and a Paris Baguette cuff label. Paris Baguette iced-latte candle styled in a glass vessel with a product-label graphic and coffee-colored wax. Glass tumbler with a bamboo lid, clear straw, and repeating blue croissant illustrations, filled with iced coffee. Cream sherpa slippers embroidered with golden croissants and finished with navy Paris Baguette labels. Woman seated for the holidays with an oversized smiling croissant plush, branded coffee cup, and gift box.
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