Justin Aziz

Starbucks

Bearista / Essentials Merchandise CollectionGraphic Design / Apparel Design

A Starbucks merchandise collection developed across three complementary design stories: an original Bearista character inspired by the brand's popular Bearista cup, a tonal Essentials apparel system, and a custom script treatment for seasonal fleece.

I created the Bearista illustration and translated it across hoodies, tees, socks, bags, headwear, and crewnecks; designed the restrained tonal typography program across core apparel colors; and developed the script crewneck as a refined branded counterpoint.

Front and back views of a cream Starbucks hoodie with a script chest mark and large Bearista graphic on the back. Cream Starbucks crewneck sweatshirt with a small Bearista character graphic at the chest. Cream canvas Starbucks tote bag printed with the Bearista character graphic. White ribbed Starbucks socks with tan stripes and embroidered Bearista characters. Red cropped Starbucks T-shirt with a small Bearista character graphic at the chest. Red knit Starbucks beanie with an embroidered Bearista character on the cuff. Red Starbucks crewneck sweatshirt with a white script wordmark embroidered near the collar. Close-up of the white script embroidery and woven neck label on a red Starbucks crewneck. Bone-colored Starbucks T-shirt with a subtle tonal wordmark at the chest. Walnut brown Starbucks T-shirt with a tonal wordmark at the chest. Cypress green Starbucks T-shirt with a subtle tonal wordmark at the chest. Black Starbucks long-sleeve T-shirt with a low-contrast tonal wordmark at the chest.
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